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With the womens lingerie market saturated with an extensive range of womens underwear brands ranging from cheap and lower priced to designer and catwalk designer, the fight for market share is actually becoming tougher.

The female lingerie market including bras and g strings is worth over 2 billion pounds within the UK. With such a highly profitable market the number of bra brands who are using pop star endorsements have seen an increase. The most current celebrities to put their face and bodies to lingerie brands include Mel B from pop sensations the Spice Girls, Katie Price and former girl band Louise Redknapp. Get more revealing with crotchless and open knickers.

Spice Girl Mel B signed a lucrative with brand Ultimo for a large half a million pounds. The singer Mel B has been doing many abdominal workouts to show off her six pack in the press shots for the new range of ultimo bras and knickers. Melanie B follows in other well known celebrity footsteps. Another famous celeb that modeled for a womens lingerie company is the stunning Louise RedKnapp, she modeled for Triumph. The boost in sales for the womens lingerie brands using celebs to endorse their knickers have worked.

A celeb endorsement will work well when the lingerie company teams itself up with a celeb who has the same values and beliefs and is a well suited match to the product and the brands target audience.