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All of the big Television brands are promoting 3D, and Samsung yesterday evening attempted to get some attention for its new range of 3D LED TVs by bringing the Black Eyed Peas to Times Square, and then filming their performance in 3D, employing a crew lead by Avatar director James Cameron. The concert was fun, but being a little bit of a geek, I was just as curious about the cameras that were getting used to shoot the performance.The advent of 3D TV sets looks certain to capture imaginations. The band have recently released the Rock That Body music video.

Samsung Display president Boo Keun Yoon welcomed the bunch, and then Cameron came up and asserted the concert was being filmed with the same sort of 3D cameras he had used to make Avatar. Cameron asserted he predicted that all events would be filmed in 3D in the next ten years. The rigs include 2 picture cameras in a device engineered to capture left- and right-eye pictures concurrently.

In the fixed and crane rigs, the cameras are side-by-side. But I was especially inquisitive about the hand-held rigs, which have 2 cameras, one vertical and one horizontal, with what the camera operator called a “beam-splitter” ( effectively a mirror ) to bring the image to the camera. Naturally, the majority were there to see the Black Eyed Peas, who required by performing their hits “Boom Boom Pow,” “Imma Bee,” and “I Gotta Feeling.” though the concert was filmed in 3D, it was not shown live, and it’s not clear when or the way the 3D pictures will be used. The BLACK EYED PEAS treated fans to a shock concert in NY on Wed. night ( 10Mar10 ), notwithstanding police promising to cancel the event. The Boom Boom Pow hitmakers performed an unplanned gig, which was attended by ten thousand folk in the city’s Times Square, to launch a new Samsung 3D Television . The band only related the concert online 30 mins before showtime – because cops were worried they’d be engulfed by fans flocking to visit the performance.

Face will.i.am says, “We were not ready to pitch the concert up till half an hour before the show.

“So on DipDive and Twitter, we sent out the message that we were performing in the location and in half an hour, ten thousand folks turned up. That showed us the power of the new world, communication, technology.”.